digital marketing Mastery Program

1-On-1 Live Mentorship Training Program

If your aim is to be a Pro digital marketer, This training program is for you. This is a 100% practical Digital Marketing Program. You will learn 1-on-1 live on zoom with Amarjeet Kr. Singh, A Digital Marketing Consultant and Trainer For Small Businesses. He has 10+ years of experience in digital marketing and worked with 150+ small business owners in different industries.

View Training Modules

Duration

81 Hours

Training mode

1-0n-1 live class

skill level

Specialist

Training Fee

₹ 60,000

Support

Life Time

CERTIFICATION

Yes

About Digital Marketing Mastery Program

This digital marketing Mastery Program is divided into two parts. In the first part of training, we cover all the core concepts, and 100% practical training, and in the second part, you will practice all the concepts on live projects. You will implement digital marketing techniques on our agency 4steps marketing’s Projects. It Will Transform You Into industry ready digital marketing professional.

You, Will, acquire all types of digital marketing skills, including SEO (Search Engine Optimization), Social Media Marketing (SMM), Google Ads, Facebook ad, LinkedIn ad, Twitter ads, Email Marketing, Affiliate marketing, Influencer Marketing, and much more.

Whether you are a student, Working professional, freelancer, or business owner, You can learn easily.

What competencies will you gain?

Master the Digital marketing techniques to qualify as a Digital Marketing expert
You can Create/Manage different types of WordPress Website(Business, Ecommerce etc.)/Blog
Formulate, plan, and execute different types of campaigns using Google Ads, Facebook Ad, Instagram Ad etc
Leverage digital marketing to increase brand awareness or increase conversions
Setup and market your own profile online and how to establish yourself as expert
You can do job in a company or digital marketing agency or start as a freelancer or start your own online business.

What You’ll Learn in Digital Marketing Training

Introduction to Digital Marketing

What is digital marketing?
scope of digital marketing.
Importance of digital marketing
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals & Businesses
Job opportunities in Digital Marketing

Website Planning & Creation

What are static and dynamic Website?
Understanding of different types of website – E-commerce website, Educational website, Blog, Business website, and corporate website.
What is Content Management system(CMS)?
Understand different Types of CMS – WordPress, wix, Shopify etc.
How to Create a Website using WordPress?

Search Engine Optimization (SEO)

What is SEO?
Importance of SEO
How do Search Engines Work?
Introduction to SERP
Different SEO Techniques
Top Ranking Factors
Black Hat vs White Hat SEO
Different Google Algorithms
On-Page SEO Basics
Off-Page SEO Basics
Technical SEO Basics
Advanced Keyword Research
Working on On-Page SEO
Working on Off-Page SEO
Local SEO
Mobile SEO
Google Search Console in Depth
Indexing in Search Console
Fixing Errors in Search Console
HTTPS & SSL Certificate
Optimizing Website Speed
eCommerce SEO
SEO Reporting

Google AdSense

What is Google AdSense?
Account Approval & Account Setup
AdSense Guidelines & Requirements
Niche Content Research Traffic Strategy

Blogging

What is Blogging?
Types of Blogging
Why You should Start Blogging
3rd Party Blog Platform Vs Self Hosted Blog
Niche Research & Selection
Domain & Hosting for Blog
Blog Installation using Self Hosted WordPress
Blog
Customization & Branding
Blog Content Creation
Setting Up Social Media for Blog
Newsletter
Subscription Setup
Blog Monetization Techniques
Different Ways to Earn from a Blog
SEO Strategy for Blog Promotion
Networking with Other Bloggers in Your Niche
Steps to Become a Pro Blogger
Must-Have Tools & Plugins for Blog Management

Google Webmaster

What is the use of Google Webmaster
How and what to read Search Appearance in Google Webmaster tool?
Information about Data Highlighter?
What is Rich snippets or Schema?
Understanding HTML Improvements?
What is AMP ( Accelerated Mobile Pages ) in GWM?
How to use AMP in HTML pages?
What is Structured Data
How to create Sitelinks
What do you mean by Search Analytics?
Understanding Queries in GWM?
Crawl Stats vs Crawl Error?
How to remove pages from Google Search results?
Index pages in search engine using Google Webmaster?
How to Check Robots.txt?
How to remove bad backlinks from your website?
Crawl – Fetch as Google and robots.txt

Google Analytics

Basics of Google Analytics
How to Set Up Google Analytics?
Concept of Cookies
Understanding Website Analytics
Reports in Google Analytics
Users/Access in Google Analytics
Audience Creation in Google Analytics
Google Analytics for SEO
Google Analytics for PPC Campaigns
Important Metrics in Google Analytics
Ecommerce Tracking
Analytics Report Creation
Filter Creation
Understanding Attribution
Alternatives to Google Analytics
Similar Products
Link Tracking
UTM Parameters

Google Ads

Introduction to Google Ads
How does Google Ads Work
Different Types of Google Ads
Importance of Landing Pages
Understanding Search Ads
Search Ad Creation, Optimization, and Reporting
Understanding Display Ads
Display Ad Creation, Optimization, Reporting
Understanding Remarketing Ads
YouTube Ads
Running App Install Ads
All Settings in Google Ads
Call Only Ads
All types of Audiences in Google Ads
Optimizing Different Google Ads
Conversion-based Campaigns & Optimization
Tools Related to Google Ads
Competitor-oriented Ad Campaigns
Strategies for Ad Campaigns
Shopping Campaigns
Scripts & Tracking

Google Tag Manager

What is Google Tag Manager?
Setting up Google Tag Manager
Why Integrate GA and GTM?
Components of Tag Manager
Tags, Triggers, and Variables
Setting up First Tracking
Tracking Videos
Tracking Links
Tracking Visible Elements
Tracking Scrolls
eCommerce
Events Tracking With GTM
Facebook Pixel + GTM Facebook Events Tracking With GTM

Social Media Marketing

What is Social Media?
Why Social Media is Important?
Understanding of Social Media Optimization Vs Marketing
Know about primary Social Media Platform for Business
How Social Media is important for Business Branding
How Social Media Impact Site Ranking in Search
Setting Up Business Page/Profile on Primary Channels – Facebook, Instagram, Twitter, LinkedIn, Pinterest and Quora
Social Media Business Page /Profile creation & Optimization
Understanding of Different Features available for Business in social media platforms
Best Practice of Using Graphics & Multimedia
Social Media Post & Graphics Designing Tools
Creating First Promotional Post for all Primary Platforms
Increasing Likes, Followers & Post Engagement
Social Media Extensions & Plugins for Website Integration
Understanding Social Media Influence
Understanding Earning Opportunity from Social Media
Top Social Media Management Tools
Do & Don’ts in Social Media marketing

Facebook Marketing

Basics of Facebook Ads
Working of Facebook Ads
Types of Facebook Ads
Objectives of Facebook Ads
Audience and Targeting Optimization
Placement Options in Facebook ads
Ad copies and Copywriting
Landing Page Optimization for Relevancy
Buyer Persona
Understanding Advanced Facebook Pixel
Facebook Analytics
A/B Testing
Tracking Options
Spying Competitors
Running All Objective Ads
Running Video Ads
Running Dynamic Ads
Strategies for Facebook Ads
Retargeting and Remarketing Ads
Lead Generation & Funnels
Reporting for Facebook Ads
Facebook Messenger Marketing
Facebook Scaling Models and Strategies
How to Get Clients for Facebook Ads?
Different Facebook Marketing Tools

Instagram Marketing

Instagram Profile Creation
Profile Customization
Best Practices for Instagram Posts
Instagram Growth Strategy
Importance of Hashtags
Working of Instagram Algorithm
Running Ads on Instagram

LinkedIn Marketing

Introduction to LinkedIn
Best Practices for Profile Setup
Best Practices for Posts
LinkedIn Advertising
LinkedIn Ad Objectives
LinkedIn Ad Formats
Scheduling Options
Billing Account Setup
Practical- LinkedIn Ad Creation
LinkedIn Automation

Twitter Marketing

Introduction to Twitter
Working of Twitter Algorithm work
How do Businesses Use Twitter?
Twitter Advertising
Billing & Account Setup
Types of Twitter Ads
Audience Bidding, Budgets, and Creatives

Quora Marketing

Introduction to Quora
Working of Quora Algorithm
Quora Profile Best Practices
Building Quora Profile
Answering Questions Perfectly
Quora Traffic Building Strategies
Types of Quora Ads

Pinterest Marketing

Pinterest Marketing
Brand Building on Pinterest
Pinterest Content Strategy
How to Drive Engagement?
Optimizing Profile and Best Practices
Influencer Marketing
Analytics, Measurement Tools, and Ads

YouTube Video Marketing

Understanding of YouTube Video Marketing
Why YouTube is important ?
YouTube Channel Plan & Creation
Creating YouTube Channel
Overview of Dashboard Features
Verifying YouTube Channel Authentication
Channel & Website/Blog Integration
Custom Channel URL Creation
Channel Art & Branding Design
Watermark Logo Setting
Featured Content Settings
Channel Main Trailer Setting
Uploading Videos on YouTube
Individual Video Settings
Playlist Creation
Video Privacy Settings
Understanding YouTube Algorithms
Promotion of Your Videos & Channel
SEO & Meta Data for Youtube Videos
Understanding Video Ranking Factors
YouTube Monetization for Earning
Applying Google AdSense for YouTube
Different Ways to Earn from YouTube
Understanding YouTube Creator Library
Tools to increase Subscriber, Traffic, Engagement & Video Rank

Email Marketing

What is Email Marketing?
How to do Email Marketing?
Top Tools for Email Marketing
Automation in Email Marketing
Omnichannel Marketing
How to Write an Email?
Important Metrics for Email Marketing
Call to Actions in Email Marketing
Email Cycles
Conversion Rate Optimization
Spam Score in Email Marketing
Lead Generation
Email Marketing Funnels

Affiliate Marketing

What is Affiliate Marketing
Sources to Make Money Online
Why Affiliate is Evergreen Option
Requirements to Become an Affiliate Marketer
Affiliate Program Selection (niche selection)
Applying or an Affiliate Program
Building Assets for Affiliate Promotion
Payment & Payouts Settings
CPC, CPA, CPI & Other Metrics
Promoting Affiliate Products
SEO Strategies for Affiliates
Blogging for Affiliate Promotion
Different ways to Monetize Your Affiliate Sites
Affiliate Marketing Extensions & Plugins
Performance Metrics Analyzation
Affiliate Marketing Networks

Ecommerce Website Creation & Marketing

What is eCommerce?
What is ecommerce marketing
eCommerce Plan & Requirements
Creating an eCommerce Website using WordPress & Shopify
eCommerce Website Settings – product & delivery etc
eCommerce Themes, Plugins & CMS’s
Product, Category & Product Details
Creation
Adding/Uploading Products on Website
eCommerce Website Promotion strategy
SEO for eCommerce Website
Products Remarketing, Cross Up/Down Selling
Understanding Coupon System
Product Review System (on your store)
Payment Gateway or eCommerce Site
Indian Payment Gateway Vs Global Payment Gateway
Payment Gateway Integration
Must have Extensions & Plugins
eCommerce Website Management Tools

Online Reputation Management (ORM)

Introduction to ORM – Online Reputation
Why is Online Reputation Matters
Online Reputation Vs Offline Reputation
ORM for Individual Vs Business
How to use Social Media for Online Reputation
Best Practice for Building Online Presence
PR, News & Online Media for Online Reputation
Reputation Building Online
Managing Your Reputation
Bad Reputation Recovery Process
Identifying the types of Reputation Risk
Best Way to embrace online negativity & criticism
Dealing with Negative Customer Reviews
Tools & Worksheet for Reputation Management

Personal Branding

What is a personal brand?
Why personal branding is important to everyone?
Thinking out of the box of Facebook and YouTube.
Understanding who are you? (brand perspective)
Understanding your personal brand goal.
Defining your brand value proposition.
Creating your personal branding plan.
Brand Assets- creating a personal website/blog
Custom graphics for personal brand
Social media set up properly and PR promotion
Content planning to share what and when to share
Tools to produce, promote and manage social media
How to build and manage contact lists
How to monetize your personal brand to make money/business
Tools and sheets to manage everything for the personal brand
Finding Scalability opportunity from your personal brand
Monitoring personal brand reputation and ongoing management

Freelancing/Startup Ideas

What is Freelancing / Freelancer?
Required Skill & Tools to Start Freelancing
Creating Authority as Freelancer
Finding & Managing Clients
Potential Leads Generation
Bidding from Freelance Marketplaces
Business Proposal, Invoice & other Templates
Marketing Strategy for Freelancer
Building a Virtual Team
Tools & Worksheet to be Ahead
Scaling Your Freelance Business to Startup
Legal Docs, Types of Company & Expenses Required

Who Should Get This Training?

Training Options

~~₹75,000~~ ₹60,000

54 Live 1-on-1 Mentorship Session
90 Minutes each live session
Total 81+ Hours Live Session
Life Time Support
Practice on Live Projects
Course completion Certificate

₹8,000

2 Month Online Internship with Our Agency - 4steps Marketing
work on several projects under the guidance of Our experts
Bring your theoretical knowledge into practice
Internship completion Certificate

₹7,000

6 Live 1-on-1 Session(Schedule sessions as per your need)
90 Minutes each live session
Total 9 Hours live session
Digital Marketing assignments Help
For Beginner Google Ad Professional

Flexible Time Schedule For live Session

Days

Morning Time Slot

Evening Time Slot

Why do you have to join this course?

1-on-1 live Session

It is a Personalized Mentorship program where you will attend a 1-on-1 live session through Google Meet/Zoom.

As per your Time-Schedule

Because this is a live 1-on-1 session. so you can schedule your class as per your schedule and attend from any where.

Life Time Support

We offer lifetime Email/Zoom call/WhatsApp or Call support. So you can asked even after training completion.

Affordable Fee

We offer the most affordable fee for the personalized mentorship program. We have an installment payment option.

Practice On Live Projects

Throughout the complete training, you will practice all the concepts on our agency 4steps marketing projects.

Course Completion Certificate

At the end of the program, you will get a training completion certificate under the banner of our agency - 4steps marketing.

I’M Amarjeet Kr. Singh

Digital Marketing Consultant, Trainer, and Founder of 4steps Marketing

I am a Digital Marketing Consultant and Trainer with 10+ years of experience working for start-ups, and small & medium businesses. I and my team provide digital marketing services – Google ads, Social media marketing, SEO, Website development, and content marketing under the brand name 4steps Marketing for industries especially healthcare, Education, Manufacturing, Ecommerce, etc. and helped them to achieve their business goal using digital marketing.